Every engagement is defined by your outcome, in writing, before work starts. The investment is fixed and agreed up front: you know the full investment before committing.
Practical sustainability: solutions that reduce waste of money, time and material while the commercial case stands on its own. Profit, people and planet measured together, not traded off. Contextualised for the GCC, Middle East and Levant; no imported templates.
Market assessment, entry structure, partner selection and the first-year commercial plan for companies entering Saudi Arabia, Jordan and the Gulf. Drawn from our Riyadh joint venture, our Amman office and thirty years of operating in the region. We have opened offices and operations in these markets; we build entries we would run ourselves.
Through our Legal Counsel Advocate Dr Khaled Daoud and Daoud Law Office: contract review and structuring, regulatory and compliance positioning, eligibility and exposure analysis for cross-border work between Europe and the Middle East, with full jurisdiction in Jordan and advisory reach across the Netherlands.
Submission-ready proposals for organisations bidding on donor-funded and institutional tenders, written from the scorer's side of the table. Every criterion answered with evidence. Every mandatory checked. Delivered finished, not as a draft to manage.
Interim commercial leadership for openings: hotels, facilities, country offices, new ventures. Six pre-opening assignments across Europe, the Middle East and Asia inform a simple promise: we hold the complexity together until the doors open and the team stands. We enter, build the structure, and leave it standing.
Original research published under the HoSE name, combining commercial and legal analysis. Produced as a standalone deliverable for investors, government bodies, development partners and boards that need a rigorous, jurisdiction-specific read on a sector or market before committing. Current and recent work covers medical tourism, healthcare investment and market entry across Jordan, Saudi Arabia and the UAE. Commissioned or consortium-led; fixed scope, fixed investment.
Destination strategy and tourism product development for national bodies, tour operators and hospitality groups: from national tourism strategy (including work for Jordan) to individual experience, spa and wellness concepts for international operators including TUI. We develop the concept, build the commercial case, and position it for the market it is aimed at. Spa and wellness programming is a distinct specialism: concept architecture, treatment philosophy, brand identity and the operational framework that makes it run.
Travel writing sits alongside this: editorial-quality destination and experience copy, written from decades of on-the-ground knowledge of the Middle East and beyond. Helen van Wengen is a published author; the writing that comes out of this house is not produced to template.
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